Mercury Insurance and the LA Kings Collaborate to Offer Fans Unprecedented Experiences
Collaborate Definition: Offer Fans1Experiences Now.
“Where’s Bailey?” Features of the Augmented Reality Experience World-renowned muralist Nigel Sussman’s Art with a Focus on LA
December 20, 2023, Los Angeles /PRNewswire/ — The Los Angeles Kings and Mercury Insurance, two longtime partners, announced today that they have collaborated to create a first-of-its-kind augmented reality (AR) experience.
The experience will take fans on a fantastical journey through some of LA’s most iconic landmarks as they search for Bailey, the Kings’ mascot and the most endearing lion in hockey.
The “Where’s Bailey” augmented reality experience, created by internationally recognized muralist and artist Nigel Sussman, brings Sussman’s vision of Los Angeles to life through entertaining animations of well-known LA locations and events, such as the Hockey wood Walk of Fame, a movie premiere complete with paparazzi,
and Bailey’s Donuts’ famous giant donut.
Kings gamegoers at Crypto.com Arena start their journey by scanning a QR code at the enormous 10′ x 20′ artwork on the main concourse, which is located next to the Team LA store.
This will cause their smartphones to launch the “Where’s Bailey” web app. When someone points their phone’s camera at the mural, the picture starts to move.
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Subsequently, enthusiasts maneuver their cameras throughout the intricate crowd scene-inspired mural to locate Bailey, who is concealed amidst the crowded mural’s components.
Fans who locate Bailey will be eligible to win a prize package from the Kings, which includes two game tickets and an authentic jersey. “Deeply ingrained in the fabric of Los Angeles are both Mercury and the LA Kings.
, have always had a shared dedication to this city “, Mercury Insurance Vice President and Chief Marketing Officer Erik Thompson stated.
“‘Where’s Bailey’ is a love letter to the city of Los Angeles and we are so happy that Mercury, the Kings and, most importantly, Kings fans get to enjoy it.”
The mural was made by renowned muralist and illustrator Nigel Sussman using his vibrant, isometric line art. A unique seek-and-
Find experience is offered by Nigel’s work, which has been featured in projects for well-known companies like Google, eBay, and adidas.
It combines intricate fantasy architecture and fantastical machines with an enhanced vision of Los Angeles.
“We can’t imagine ‘Where’s Bailey’ in the hands of any artist other than Nigel,” Thompson said. “His singular brilliance is the catalyst that what distinguishes this encounter as unique.”
But the good times don’t stop at the last horn—Kings supporters in Southern California can still enjoy themselves with Bailey.
Fans can use the unique Bailey Instagram filter that Mercury created to make Reels or Stories. Fans can place Bailey anywhere in the Southland and post it to Instagram using the “Here’s Bailey” filter.
This could lead to some incredible surprise and delight gifts for fans. These presents include tickets, jerseys, and even signed sticks and pucks.
“‘Where’s Bailey?’ is just another example of the cutting-edge experiences we are creating for our fans,” stated LA Kings President and Hockey Hall of Famer Luc Robitaille.
“The Kings have always put fans first.” Not only is this a fun game, It’s an occasion to honor the world’s most magnificent city.”
Concerning Mercury Insurance:
Through a network of independent agents, Mercury Insurance (NYSE: MCY) provides multiple lines of insurance, primarily personal auto, homeowners, and renters insurance in Arizona, California, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma,
Texas, and Virginia, as well as auto insurance in Florida. In addition, Mercury writes insurance for commercial, business owners’ and business auto, landlord, home-sharing, ride-hailing, and mechanical protection in a number of states.
Mercury has been offering customers exceptional value for their insurance money since 1962 by combining extremely competitive rates with first-rate customer service.
Mercury has received “A” ratings from Fitch and A.M. Best in addition to honors from Insure.com and Forbes as “Best Auto Insurance Company” Visit MercuryInsurance.com for additional information, or follow the business on Facebook or Twitter.
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