Sentry Insurance: will pay $1.7 to acquire
After accounting for required capital and assumed liability values, the overall transaction value will come to $1.7 billion.
Sentry’s position in the market for non-standard auto insurance will grow as a result of this transaction.
Sentry, a mutual insurance provider, is renowned for its knowledge in commercial insurance.
The company also provides coverage for off-road vehicles, motorcycles, and non-standard autos under its Dairyland brand.
Drivers who have trouble securing standard auto coverage can find assistance from non-standard auto insurance.
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Sentry emphasized that for more than 60 years, The General and Dairyland have provided non-standard auto insurance to their respective clientele.
The General entered the market in 1963 and was based in Nashville. In 2012, American Family purchased the company.
In the meanwhile, Middleton, Wisconsin-based Dairyland was founded in 1953 and purchased by Sentry in 1966.
Sentry emphasized that the acquisition makes strategic sense
because Dairyland is renowned for providing customer service and The General is known for selling non-standard auto insurance directly to consumer.
Sentry Insurance: will pay $1.7 to acquire
Sentry Insurance
by use of its network of independent agents.
Sentry and The General will maintain their autonomous operations while they undergo integration.
On January 1, 2025, over 1,300 workers from The General will transfer to Sentry, bolstering the latter’s present workforce of 5,000, while Sentry will continue to be headquartered in Nashville.
According to Pete McPartland, chairman and CEO of Sentry, “This acquisition is the largest in our 120-year history.
It unites two of the most powerful brands in the off-the-charts auto sector.
When Dairyland and The General work together, they will be more equipped to satisfy the specialized requirements of even more drivers nationwide.
For both businesses, this is an exciting new development, and I’m happy of the effort our team did to make it happen.
American household
A recent Global Data initiative aims to provide insight into business executives’ perceptions of some of the top global corporations.
Thomas Lawrence
3 June 2024
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